Kanye West has been incessantly telling people - or reminding himself - that he is a "creative genius" like no other.
But where is the "creative" element or the "genius" behind the controversial US hip hop star's latest music video Bound 2?
He jumps on the NSFW (not suitable for work) bandwagon and treads the same ground as Robin Thicke's Blurred Lines and Justin Timberlake's Tunnel Vision "naked girls" music videos.
Bound 2 features the 36-year-old rapper simulating sex with his topless fiancee Kim Kardashian, 33, and it is not a pretty, nor original, sight.
Did West forget that John Legend already pimped out his wife Chrissy Teigen, who bared her breasts in the music video for his single All Of Me?
Who is the copycat now?
In Bound 2, an almost-naked Kardashian straddles a motorbike with West and they gyrate and kiss their way across the country on their raunchy joyride against ridiculous, cheap-looking green-screen visuals of CGI horses, canyons, fluffy white clouds and, erm, shooting stars.
Lyric-wise, the love song seems to be a tribute to his wife-to-be, with the chorus going "Bound to fall in love".
In one scene, the curvy reality TV star perches on the motorbike with her arms in the air, showing off a silhouette of her huge perky bosom in its full glory for West - and the rest of the world.
Entertainment website E! Online even counted that there were 14 such scenes in the five-minute long clip.
Yes, we know the newly-engaged celebrity couple, collectively known as Kimye, are very much in love, with West always more than eager to show off his affection for her.