K-pop sensation Psy honoured with 'creativity of hallyu'

K-pop sensation Psy honoured with 'creativity of hallyu'
Psy (left)
PHOTO: The Korea Herald

K-pop sensation Psy was honoured for "creativity of hallyu" by a nonprofit organisation Tuesday night.

At the Corea Image Communication Institute's annual awards ceremony CICI Korea 2016 in Seoul, Psy was joined by the cast of the popular talk show "Non-Summit" and violinist Clara Jumi Kang in accepting awards for spreading Korean culture overseas.

Accepting the highest honour, the Korea Image Stepping Stone Award, as a representative of the "creativity of hallyu" Psy said that he believed the "competitiveness of hallyu lay in its fierce intensity and careful detail. The first goal of artists here is to be popular among the Korean public, and they have high standards."

According to Psy, hallyu content that is presented abroad must be of high calibre because it is already crafted carefully for the domestic market.

Photo: CICI Korea

The panelists of "Non-Summit" who were given the Korea Image Stepping Stone Bridge Award included Tyler Rasch from the US, Alberto Mondia from Italy, Guillaume Patry from Canada and Zhang Yuan from China.

In accepting the award, Rasch said, "'Non-Summit' allowed us to connect foreigners living in Korea, with those living abroad, and Korean people living in Korea. It was a very meaningful show. We were grateful every time we were on set, and it was a big honour." "Non-Summit" brings together non-Korean men living in Korea to share their cultural differences and thoughts about Korean life.

Clara Jumi Kang, a classical violinist whose musical achievements were credited with helping to raise the profile of Korean classical musicians abroad, received the Korea Image Flower Stone Award. Although she was born abroad, and became the youngest student to enroll at the Mannheim Musikhoschschule at the age of four, she returned to Korea to study under Kim Nam-yun at the Korea National University of Arts, saying it was her "destiny" in a way to return.

The ceremony was the 12th year of the Korea Image Awards given by CICI, an institute registered under the Ministry of Culture, Sports and Tourism that devotes itself to promoting a positive image of Korea. CICI's other work involves symposiums, seminars, and meetings such as the Culture Communication Forum, and gatherings such as the 5-4 Club which focuses on how to best engage the five senses to introduce Korea in four different ways.

This year's CICI Korea was held at the InterContinental Seoul Coex, and drew about 700 top business figures, opinion leaders and foreign envoys, including Culture Minister Kim Jong-deok, former prime minister Han Seung-soo, US Ambassador to Korea Mark Lippert, and football star Park Ji-sung.

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