UNITED STATES - In a teaser for her new single Roar posted on YouTube on Aug 2, Katy Perry sets a purple wig ablaze.
It's the wig you'll recognise from her California Gurls music video.
In another teaser, she holds a burial for what we assume is her persona from 2010 album Teenage Dream, as suggested by the appearance of a casket covered with swirling lollipops, an iconic image from that era.
Clearly, things are supposed to be different this time around for the 28-year-old US singer.
The pure, agendaless pop of her Teenage Dream album - which spawned five No. 1 singles, equalling a record set by Michael Jackson - is making way for new album Prism, due in October, that will at least be partially filled by introspective break-up songs.
Roar, the new single that leaked on Aug 10, is Perry's anthemic comeback to the pop charts in which she sings that she is "already brushing off the dust", is "dancing through the fire" and becoming a "champion" again.
She told BBC Radio 1 DJ Scott Mills: "I wrote it because I was sick of keeping all these feelings inside and not speaking up for myself, which caused a lot of resentment.
"Obviously I've been through a lot of therapy since my last record and that's what this is about.
"It's a record about selfreflection and self-empowerment, and learning about how to deal with all the curveballs that come your way," Perry told US radio host Carson Daly in an interview last week.