Korean films rocket toward record box office numbers

Korean films rocket toward record box office numbers

Domestic films are set to break the 100-million mark in attendance since January this year by next month, according to the state-run Korean Film Council.

Local films exceeded the 100 million-viewer mark for the first time in November 2012. The milestone meant Koreans saw at least two local films on average last year.

A new box office record is about to be set, beating last year's performance by almost three months. In the month of August alone ― from Aug. 1 to 25 ― Korean films drew 24.36 million viewers to local theatres.

A number of hit films contributed to this month's box office success, including Bong Joon-ho's blockbuster "Snowpiercer." The dystopian sci-fi flick, starring Tilda Swinton and Ed Harris, has drawn 8.8 million viewers since its release on Aug. 1.

Emerging director Kim Byung-woo's disaster thriller "The Terror Live," starring Ha Jung-woo, has drawn 5.4 million viewers. Meanwhile, "Hide and Seek," another thriller also directed by rookie filmmaker Huh Jung, has attracted 4.07 million. "The Flu," a pandemic thriller by Kim Seong-soo, was seen by 2.7 million. The market share of locally produced films this month reached 78.4 per cent.

The 24.36 million-viewer record beats the one set in February, which stood at 18.09 million viewers with the popularity of Ryu Seung-wan's star-studded North Korean spy flick "The Berlin File" and tearjerker drama "Miracle in Cell No. 7."

The number of domestic film releases has been increasing as well in the past four years. In 2009, a total of 118 Korean films were released, 140 in 2010, 150 in 2011 and 175 in 2012. As of August, a total of 98 local movies have hit theatres so far this year.

The Korean movie industry also enjoyed significant success away from the box office last year. Director Kim Ki-duk won the Golden Lion Award for his bleak morality tale "Pieta" at the Venice Film Festival, becoming the first Korean filmmaker to win the honour. Domestic films' market share hit 59 per cent as well, up 7 percentage points from the previous year.

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