KOREA - Reality television is old stomping ground for K-pop mogul Yang Hyun-suk.
Yang tapped into the now-popular formula to debut boy band Big Bang in 2006 and then kept viewers abreast on his follow-up act, the girl group 2NE1, with three reality shows.
Most recently, the prominent YG Entertainment founder and main producer proved his knack for judging as well on SBS' music reality competition "K-Pop Star," from whence new YG solo artist, Season 1 runner-up Lee Hi, hails.
Now, Yang is turning to the familiar medium to select his next new act.
Titled "WIN: Who Is Next," the upcoming reality program pits two all-male teams against each other. The winning team will go on to debut under YG Entertainment as the boy band WINNER.
Slated to premiere this Friday on cable channel Mnet, "WIN," Yang warns, might come across as "cold and cutthroat," especially since the losing team must face the reality of having to wait indefinitely for their next big chance, or even disband and search for better opportunities.
Given that both teams have been training at YG Entertainment for around three to four years, the very thought of getting so close to making it only to fail in front of the camera would be a bitter pill to swallow indeed.
"I hope people know, though, that this is a selection process based on talent and not on the workings of a system," Yang, 42, said at the show's press conference in Seoul on Tuesday.