Global superstar Lady Gaga will join some of YG Entertainment's biggest acts including Psy, Big Bang, 2NE1 and the agency's newest boy band Winner on the stage for a two-day joint music festival slated for Aug. 15 and 16 in Seoul.
The "AIA Real Life: NOW Festival 2014" will mark Lady Gaga's second performance in Korea after she electrified more than 45,000 fans two years ago with her 18-and-over show. It was the largest crowd at Jamsil Sports Complex Stadium since the legendary King of Pop Michael Jackson held a concert there in 1996.
This year Gaga stamped her presence in the K-pop realm by making local headlines after it was reported she attended Jay Park's concert during the K-pop showcase at South By Southwest music festival in Austin, Texas, in March.
She earlier made the surprise announcement that she personally selected quirky K-pop group Crayon Pop as the opening act for the US leg of the "artRAVE: The ARTPOP Ball" worldwide concert tour.
The popular acts from YG Entertainment are currently taking part in the agency's first family concert tour in two years and are scheduled to put on various concerts across Asia including Japan, China and Korea. The family tour highlights solo and collaborative performances by YG musicians, who are also some of the most popular and successful acts in K-pop.
One-day passes are 126,000 won (S$151) and two-day passes are 185,000 won. Tickets go on sale April 21 and can be purchased online at gmarket.co.kr. Early-bird tickets are available starting Wednesday at 8 p.m. and offer a 20 per cent discount.