Last week, a heretofore littleknown indie artist from New Zealand called Lorde lorded over Katy Perry, Lady Gaga, Justin Timberlake and "rap god" Eminem on the Billboard charts.
For the fourth week running. And no tongues, nudity or bums were involved.
So who is she?
Lorde, a 16-year-old from Auckland whose real name is Ella Maria Lani Yelich-O'Connor, has become this year's Gotye thanks to the cheeky lyrics and spare bass line of her No. 1 hit Royals.
DO POP, BUT DO IT DIFFERENTLY
The indie musicians that make it big are those who've figured out how to serve a different kind of pop song.
Think Somebody That I Used To Know from (featuring Kimbra) Australian musician Gotye, or Thrift Shop from indie hip-hop team-turned-superstars Macklemore and Ryan Lewis.
Like the latter, the fun of Royals is singing along to lyrics making fun of a life of excess - "Every song's like: Gold teeth, Grey Goose, tripping in the bathroom / Bloodstains, ball gowns, trashing the hotel room", sings Lorde.
And she's got more in her arsenal, with other songs from her debut album Pure Heroine like Tennis Court and Team inching up the Billboard Hot 100.
BE KNOWN FOR YOUR OPINIONS (AKA TRASH ANOTHER POP STAR)
On her publicity rounds for Royals, the teenager's been busy handing out harsh opinions.