Just when you think the K-pop scene is already saturated with boy bands galore, it looks like there's room for one more.
At least according to the new reality talent show Who Is Next: WIN, which aired over a month ago and is showing here on Tuesdays on Channel M (SingTel mio TV Ch 518/StarHub Ch 824) at 11pm.
It's the latest TV fad to have taken South Korea and the region by storm, attracting a million viewers per episode and garnering more than 64,000 likes on its official Facebook page.
Who Is Next: WIN is Korea's top talent agency YG Entertainment's new reality show to debut a new boy band, despite already having superstar boy band Big Bang, prominent girl group 2NE1 and international singer Psy in its stable.
At a recent press conference held in Seoul, the agency's CEO Yang Hyun Suk said: "For the past 15 years, I've made many major decisions for YG Entertainment, but this time I'm leaving the ultimate decision of the winner to the viewers."
Who Is Next: WIN features 11 talented trainees from YG Entertainment who are split into Team A and Team B and are pitted against each other in intensive song-and-dance battles.
The public gets to vote for their preferred team and the group with more votes will debut under the name WINNER after 100 days, around the end of this month.
The losing team will either disband or see some of its members being kicked out of YG Entertainment.
Mr Yang said: "If you look at it one way, it might seem very cold and competitive, but in the professional world, this is a reality they must face. Just as people have to take entry exams, the trainees need to learn that their abilities will ultimately result in success or failure."
He said: "The winner of the show will be the first boy group to debut from YG following Big Bang in eight years and we hope that WINNER will be a big hit for the next eight years as well."