Forget the booty shake from last year. But Miley Cyrus still grabbed the spotlight at the MTV Video Music Awards (VMAs) on Sunday night (yesterday morning Singapore time).
When Cyrus, 21, beat Beyonce, Sia, Pharrell Williams and Iggy Azalea to the Video of the Year honour with Wrecking Ball, she made no move to accept the Moonman.
The audience at The Forum in Inglewood, California, were left speechless when a nervous blond man named Jesse took to the stage to receive the award.
He did it on behalf of "the 1.6 million runaways and homeless youth in the United States who are starving and lost and scared for their lives right now".
"I know this because I am one of those people," said the 22-year-old from Oregon who had accompanied Cyrus to the ceremony.
"I have survived in shelters all over this city, I've cleaned your hotel rooms, I've been in your movies, I've been an extra in your lives.
"The music industry will make over US$7 billion (S$8.75 billion) this year, and outside these doors are 54,000 human beings who have no place to call home," he said in his unexpected speech to the stunned audience, and with Cyrus moved to tears.
He then called for change, directing them to Cyrus' Facebook page and her campaign to raise awareness and money to curb youth homelessness.
The US singer is spearheading a Prizeo.com fund-raising campaign for My Friend's Place, a homeless centre for youth in Hollywood.
With every US$5 donation, donors will be in the running to win a trip for two to Brazil to watch her from the best seats and cozy up with the star at her Sept 28 show in Rio de Janeiro.
Is this sudden act of philanthropy a veiled publicity stunt?
Many felt her tears were for real.
Cyrus, who traded her skimpy bodysuits for a simple leather tube top-and-pants get-up, later told MTV News: "I'm like, still on the verge of really crying so I could cry talking about it.
"I met Jesse, I went to this really cool place, it's called My Friend's Place. I just met him and from the second I saw him I knew he had something to say.
"People don't understand that everyone around doesn't look the same and doesn't have the same story.
"I just wanted him to be able to tell people that," added Cyrus, who had reportedly paid for a room at The BLVD Hotel & Spa for Jesse and bought him the black suit he wore for the event.
Wild child no more?
Is the wild child from last year gone? She admitted that the 2013 antics didn't make her happy.
Addressing last year's headline-making fiasco during her performance with US Singer Robin Thicke, she said: "I feel full. After last year at the VMAs, even though everyone talks about it, that doesn't make you feel full.
"At the end of the day you lay down and you're still the same, you're empty and this makes you feel completely full. It's the most (selfless) thing you could do by giving because it just feels so good."
The twist in the Cyrus plot took netizens by surprise, with many voicing their opinions on Twitter.
Fashion designer Prabal Gurung tweeted: "Wow @MileyCyrus that was a powerful way of using your fame for an important cause. I've always been a fan but deeper respect now."
Actor and Glee star Darren Criss said: "Very cool, @MileyCyrus. One-upped herself from last year in the most badass way. Turn heads then make em do something good. Bravo."