Five years ago, when bubblegum groups were the rage in K-pop, it was a given that bigger was better.
Boyband Super Junior eclipsed the competition with 12 guys. Girls' Generation were queens of the pack with nine members. (Oops I forget, they're down to eight.)
But the tide has turned.
Now the best things in K-pop come in can't-tell-'em-apart pairs.
A twin effect, if you will.
Same hair colour, same attire, same facial expression.
Strawberry Milk, comprising pixie-faced, doe-eyed identical twins Choa and Way, are my latest obsession.
They are the answer to a tired market saturated with bland, uninspiring idols trying to pull off cool and sexy moves.
Choa and Way, both 24, do not even attempt to act coquettish.
Instead, the sisters buck the trend by going all out to pile on the cuteness.
Their debut music video, OK, is an overload of pink.
A sugar-coated affair features the girls dressed up as milk cartons, strawberries, cakes and marshmallows. (My grumpy editor said the video should come with a diabetes warning.)
In a couple of scenes, they wear PJs and hug pillows on their mattresses, propped up by hundreds of balloons.
I like it that their childlike innocence does not come across as put-on.
They are so naturally adorable that it is unbelievable these gals are actually older than 4Minute's bodacious buxom HyunA.
Sad to say, HyunA looks way too old for a 22-year-old.
In two weeks, OK has garnered more than 1 million views on YouTube.
This is proof that K-pop followers are loving the "aegyo" (Korean for cutesy) ways of Choa and Way.
That said, Strawberry Milk's success is not surprising.
They are a sub-unit of immensely popular quintet Crayon Pop, who made waves earlier this year by opening for Lady Gaga's concerts in Canada and the US.
I am sure the gals have their share of detractors. But like them or not, finally, we have K-pop's much-awaited breath of fresh air.
This article was first published on Nov 5, 2014.
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