ANIMALS - MAROON 5
This vid is controversial, which is a good sign. Not every band is going to make videos heartwarmers about kids with cystic fibrosis, like OneRepublic did with I Lived.
Animals is decadent and weird, which is as it should be. Adam Levine plays a butcher who stalks this stunning blonde (Levine's real-life wife Behati Prinsloo).
Then while hanging out in a meat locker, he fantasises about getting it on with her, which is creepy. Especially when they get covered in blood.
Did I mention this video isn't for kids? Kids, stick with OneRepublic.
IT GIRL - PHARRELL WILLIAMS
Remember when Avril Lavigne did that dumb Hello Kitty video and then everyone hated her?
Well, she should watch this vid to see how to go Japanese with style.
The It Girl vid is a visually complex animated short, a pastiche that celebrates anime girls and dating sims.
There's this group of girls that we - and Pharrell - follow to the beach, and then there's a lot of frolicking amid ever-shifting art styles.
It's like looking through a girl kaleidoscope which, I suspect, is how Pharrell sees the world.
RESTART - SAM SMITH
Oh, how I hate this guy. How's that for journalistic objectivity?
This video is about Smith buying into his own myth and celebrating his rocket ride to success with a bunch of home movies of himself on the road.
You know what, Sam Smith? Your songs are boring. Your look is super boring. This video is ultra boring.
Everyone loves your voice, but I think you sound like a lonesome hamster.
This article was first published on Oct 8, 2014.
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