Playing with the heavy weight

Playing with the heavy weight
Marvel Comic artist Adi Granov provided conceptual illustrations and designs for scenes and action sequences in The Avengers.

One of the heavyweights will come in the form of a 45cm-tall action figure.

Weighing between 2kg and 3kg and made of die-cast metal, these figures are one of the fastest rising stars to break into a high-end toy collection market, usually dominated by established toy-makers like Hong Kong's Hot Toys and US' Sideshow.

This is no mean feat considering that these toys are produced by local toy company Play Imaginative.

The company, which started in 2004, had surprised the toy market with a die-cast metal Batman figure last year.

The figure had a successful launch, with 1,500 limited- edition pieces snapped up, along with the normal editions. Their latest project is based on the Iron Man movie franchise.

The high end toy-making business can be very competitive, but Mr Jacky Teo, Play Imaginative's business development director, feels that healthy competition ultimately benefits the collectors.

Soon after Play Imaginative went public about their die-cast line, Hot Toys announced theirs. Said Mr Teo: "But with more choices now, buyers can afford to pick the figure they want, instead of being saddled with a limited selection."

For some collectors, forking out about $700 per piece may seem a tad expensive, not to mention that the size can be overwhelming.

Yet he remains bullish about the market and he feels that people are willing to pay for a good product that is worth its weight.

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