Radio stars rule the airwaves

Radio stars rule the airwaves

SINGAPORE - Kiss92 and Hot FM91.3 are gaining more listeners, thanks in part to two DJs manning the decks in an age where music is easily available over the Internet, radio still has its fans.

English-language radio stations Kiss92 and Hot FM91.3, both owned by SPH UnionWorks, have seen a rise in listenership, according to the latest Nielsen Radio Diary Survey released last month.

Kiss92, which targets women aged 30 to 50, pulled in 419,000 listeners a week, up 177 per cent from 151,000 last September when it launched. It is now the No. 3 English-language radio station in Singapore, behind MediaCorp's Class 95 and Gold 90.5FM.

Hot FM91.3, which now has 331,000 listeners, had 20,000 more people tuning in, a 6 per cent rise from 311,000 last year. It is now the most popular English- language station for listeners under 20, and ranks fourth overall.

It beat competitor 987FM, which also plays contemporary hit music. The MediaCorp station has 304,000 listeners and is the fifth most popular English-language radio station here.

Hot FM91.3's achievement is noteworthy because its young fan base can be influential, says Mr Jamie Meldrum, 43, programme director for the two SPH UnionWorks stations.

"While the under-20s may not have the disposable income of older listeners, they certainly have influence - just ask any parent how much he spends on his kids."

He adds that the success of Kiss92 and Hot FM91.3 can be attributed to the people behind the stations, especially the personalities.

Kiss92's Maddy Barber, 39, for instance, is a familiar voice who began working in radio in the mid-1990s. Meanwhile, Hot FM91.3's Charmaine Yee, 26, is popular among younger radio listeners, thanks to her hits countdown show on weeknights.

SundayLife! catches up with the two to find out more about the people behind the voices.

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