TEXAS - Lady Gaga has sunk to a new low.
We are used to her controversial acts and shocking stage antics by now, but her latest "performance" at the South by Southwest US film, music and interactive festival in Austin, Texas, truly makes her meat dress stunt back in 2010 palatable by comparison.
The US pop star, who was also a keynote speaker at the Stubb's BBQ restaurant last Thursday, took to the stage "roasting" on a giant spit above a large barbecue pit, rotating as she sang Aura off her latest album Artpop.
Later, during her fourth song Swine, British performance artiste and "vomit painter" Millie Brown downed some colourful liquid, forced a finger down her throat and threw up all over Gaga.
The unappetising insanity did not stop there - the pair then climbed atop a mechanical pig. Gaga then wrapped her legs around Brown's waist, and the latter continued to puke on the 27-year-old singer.
It left the audience baffled and me, dangerously close to throwing up my lunch.
Gaga might be an infamous serial shock machine and every harsh critic's dream, but even by her standards, her latest show was extreme, unnecessary and in bad taste.
It certainly isn't "freedom of expression" or "challenging perceptions of art and beauty", as Brown was quoted in defence of the stunt.
Gaga responded to it during her keynote speech, saying: "Sometimes, things that are really strange and feel really wrong can change the world. I'm not saying vomit is going to change the world. What I'm saying is it's the idea of a moment where it's truly just what we wanted to create and us just respecting each other as artistes was enough for the performance to be worth it."
Let's get this straight - there's nothing artistic, beautiful or creative about glorifying bulimia-like vomiting in the name of performing art.
The thought makes me sick to my stomach.
Clearly, I am not the only one. US singer Demi Lovato also expressed her disgust, tweeting: "Sad... As if we didn't have enough people glamorising eat disorders already. Bottom line, it's not 'cool' or 'artsy' at all."
Lovato, 21, has been open about dealing with bulimia in the past.
As a former bulimic herself, you would expect Gaga to have thought twice before putting on something that cuts so close to home or could send the wrong message to her Little Monsters.
Performance art or publicity stunt, there is no question which one it is, and it is reeking of desperation.
One suspects it's a last-ditch bid to push sales of Artpop or regain her declining popularity.
After all, the album did considerably worse than her previous offerings, selling just 2.5 million copies worldwide compared to the 15 million copies of her debut 2008 album The Fame.
Throw in problems with her management, which she detailed in an open letter earlier this year, and the only way she is headed is down.
Reality check, Gaga - your short-lived shock tactics will not be enough to save you.
Try something that will draw fans towards you instead of scaring them away.