A video series featuring Sandara Park, a member of the K-pop girl group 2NE1, and actor Steven Yeun has received a total of more than 1 million views just four days since its release.
The series, composed of three parody videos and a highlight episode, tells the comical yet serious story of Yeun trying to become a star in Korea.
Undergoing harsh eating training from his management agency, the Korean-American actor rises and falls as a celebrity who continuously eats while on the air - as a meokbang host.
"Meokbang" is a recently coined Korean word for "TV eating shows."
Park plays the part of Yeun's girlfriend, who also dreams of becoming a meokbang host.
She received favourable comments from viewers for her role as the lovely but comical character.
BeFUNNY Studios is Asia's first celebrity studio jointly created by CAA, an American agency that represents Brad Pitt and Tom Cruise, and Funny or Die.