When it comes to critically acclaimed US TV series Breaking Bad, it's all good.
The crime drama revolving around cancer-stricken high school chemistry teacher and crystal meth maker Walter White (Bryan Cranston) ended its fiveseason run last month with a finale that dominated headlines for days after.
It was also recently crowned Best Drama Series at the Emmy Awards. And its massive success has seen visitors flocking to the dry, arid climate of Albuquerque, New Mexico, where the show was filmed.
While tourists are usually drawn by attractions such as the International Balloon Festival and pre-historic discoveries, Breaking Bad is giving people a whole new reason to visit the city of 900,000.
I visited Albuquerque in July with my fiancee Gillian Ang. It was part of a trip to places of significance in geek culture in the US.
The city bears little resemblance to the seedy, grimy locales in Breaking Bad, and is a charming place to visit.
Mr Jesse Herron and Mr Mike Silva are tour guides and co-owners of ABQ Trolley (www.abqtrolley.com).