Like an unstoppable force of nature, K-pop boy band SHINee are becoming omnipresent in our lives.
This month, the chameleon-like quintet - who have morphed effortlessly from testosterone-fuelled macho men to boho- chic hippies to their current incarnation as trendy cool cats - presented their highly anticipated fifth EP, Everybody.
The response, not surprisingly, was overwhelming.
Not only did the seven-track album top charts in South Korea, Japan and Taiwan, it was praised by top US music authority Billboard for its "delicious balance of hyperactive electronic dance music and pop stylings" while boasting "some of 2013's top choreography".
Critics have tipped SHINee as successors to K-pop kings Super Junior.
If their latest album title Everybody is any indication, Onew, Jonghyun, Key, Minho and Taemin, who are all in their early 20s, certainly do not hide their ambition.
In town next month to headline Kpop mega-concert MBC Korean Music Wave Singapore 2013, which features other acts such as Sistar, 2PM and FTIsland, SHINee are extending their reach and visibility as part of their global conquest.
SHINee for... the West
While SHINee have won over almost every corner of Asia, English-speaking territories remain a slight challenge to them.