When British pop-rock singer Tom Odell bagged the coveted Critics' Choice Award at the Brits earlier this year, the spotlight swiftly shifted to the up-and-coming artist - for better or worse.
He is the first male to reign in this category, previously dominated by the likes of Adele, Jessie J, Ellie Goulding and Florence Welch.
He had not even released his debut album, Long Way Down, then.
Word about Odell has been spreading like wildfire and he is gaining traction, taking to big stages like the UK's Glastonbury Festival, Fuji Rock Festival in Japan and most recently, V Festival in Britain.
Odell, who will be in town tomorrow for a showcase at TAB Singapore, owes it all to English singer Lily Allen, who jump-started his career.
SIGNED UP IMMEDIATELY
Allen, 28, had been so taken by Odell's talent that she hardly paused to think before signing the blond piano player to her label In The Name Of.
The 22-year-old told LOUD over the phone from Sydney, Australia, last Saturday: "We met in a club in London and she told a lot of people about me. She was the first person to believe in me."
He initially failed the auditions to enter a music school in Liverpool, UK, taking his music instead to open-mic sessions at pubs and clubs in Brighton.