The Singapore Grand Prix season just got busier this year as more fringe activities from a diverse range of sectors are being added to the calendar of events taking place next week.
It has spawned a pop-up industry of sorts with various one-off markets, parties and exhibitions to keep the buzz and action off-track as fast and furious as it is on the Marina Bay circuit.
And it's not just Formula 1 (F1) attendees that are being targeted as these activities often do not directly revolve around motor sports.
Tribute to national pastimes The Hidden Finds Market, for example, puts our national pastime of shopping in the spotlight. It's a special edition of Public Garden's series of pop-up flea marts and the first time that the organisers are holding a full-fledged market in the Orchard Road area.
The intention is to showcase an interesting side of Singapore retail to visitors from overseas and to offer an alternative experience to shopping in a mall; similarly, locals who bemoan the lack of activities if they are not caught up in the F1 frenzy can come to explore and discover under-theradar business concepts.
Hidden Finds Market, as the name implies, revolves around discovering the essence of creativity and the pulse of the city through interaction with the various independent vendors who will be setting up shop there.
It marks the first time that the three-year-old Public Garden outfit has organised an event in conjunction with the Singapore F1, and it has been named the official market of the Grand Prix season. "We aim to create a retail platform for F1 visitors to enjoy during the day, before each night's races," says its spokesman.