The 'stupid' Fox that caught on

The 'stupid' Fox that caught on
Bard Ylvisaker and Vegard Ylvisaker of Ylvis.

It is official. The insanely catchy The Fox (What Does The Fox Say?) music video by Norwegian comedy duo Ylvis has been crowned Singapore's most watched YouTube video this year by the video sharing site.

The brothers Vegard and Bard Ylvisaker who make up Ylvis may be basking in their newfound celebrity status right now - their video went viral worldwide three months ago - but they are realistic about the fleeting nature of such popularity.

In a telephone interview from Hong Kong with Life!, older brother Vegard ("I'm the more good- looking guy") says that they can never repeat The Fox's success.

"I think we have peaked. We are on our way down for the rest of our lives. It's all the way downhill from here," says the 34-year-old.

Still, that is not a bad thing. His 31-year-old brother adds: "If you're skiing, it's not on the way up that is fun, it's the way down."

With more than 280 million views globally as of press time, The Fox was also named YouTube's top trending video worldwide. The video sharing site does not release local figures.

However, this year's YouTube sensation is nowhere near the success of Gangnam Style, which was released in July last year and now has more than 1.8 billion views.

The Fox video, an electronic dance-pop song with a hook-laden chorus, features the pair dressed up in fox costumes and was initially released online to promote the new season of their comedy talk show, I Kveld Med Ylvis (Tonight With Ylvis), shown on Norwegian television.

The ironic thing was that the song and video were intended to be a failed experiment in creating a pop song.

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