Just call David Gan "Mr Moneybags".
The local celebrity hairstylist has been posting pictures on Instagram of himself with designer bags filled with cash, prompting some netizens to accuse him of showing off.
But Gan, 52, was unfazed and has lashed out at his critics.
The furore started last month with his first "money bag" post on Instagram.
And to prove that he would not bend to public opinion, he did it again earlier this week with another photograph that sparked a new war of words on Instagram.
The latest photo was a close-up shot of a Hermes Crocodile Birkin filled to the brim with stacks of yuan.
He told The New Paper: "There was only 196,000 yuan (S$40,000) in the bag and that can't even get you many things at high-end places like Hermes.
"Many people in China walk around with bags of money because sometimes, it's cheaper if you pay cash than with a credit card.
"I was in Beijing, so I posted a picture of what people usually do there.
"Why do people scold me? Unless you use a knife and cut me, if not, words will hurt much less and I will always fight back."
So what is Gan doing with thousands of yuan?
As it turns out, the money is not even his. It belongs to his current employer, Chinese multi-millionaire Yuan Yuan. He has been her personal hairstylist and personal shopper in Beijing since August last year.
Gan said she had offered to buy over his hair salon, Passion, for $10 million just so he could "be by her side".
He rejected her offer, but agreed to work for her.
For the last eight months, Gan has been living at the Grand Hyatt Beijing hotel and has spent only about 10 days a month in Singapore.
He said that he is likely to work for Ms Yuan Yuan for another six months.