SINGAPORE - MTV crowned One Direction MTV's Stars of 2013, after the unstoppable UK boy-band chalked up an astounding 40.8 million votes in the inaugural international #MTVstars social media campaign to edge out US pop idol Justin Bieber, whose fans registered an impressive 40.5 million votes.
The results of the #MTVstars Twitter vote were announced on social media early this morning and the "MTV's Stars of 2013: The Results" special airs on MTV Asia on Sunday, December 22 at 8pm (WIB), 9pm (SIN/HK/PH), and 10pm (MAL).
The competition was close up to the very end, with the global pop powerhouses neck and neck on the leaderboard throughout the month-long social media campaign, which saw over 117 million votes flood in from around the world via Twitter.
"We've just found out that you voted us top of the list for the MTV's Stars of 2013 - thank you so, so much!" said One Direction's Liam in a message to the group's army of fans. "We heard we racked up over 40 million votes. We can't believe the hard work - it must have taken you absolutely ages. Thank you so, so much!"
"Party time!" added Louis.
Throughout the month-long MTV's Stars of 2013 activation, MTV gave fans around the world the chance to have their say and vote for the best and biggest musical acts of the year with the #MTVstars social campaign.
Music fans cast votes in their tens of millions using the name of their favourite artist and the hashtag #MTVstars, which was a trending topic in 127 locations around the world and registered an astonishing 50,000 tweets per minute.
Other global superstars rounding out the top 10 of MTV's Stars of 2013 were Ke$ha, 30 Seconds to Mars, The Wanted, Nicki Minaj, Beyoncé, Chris Brown, Rihanna and Little Mix.