Another Lana Del Rey album?
Del Rey's Ultraviolence is the follow-up to her smash hit Born To Die (2012), which spawned five singles - Video Games, Born To Die, Blue Jeans, National Anthem, Summertime Sadness - and sold a staggering five million copies!
There was some controversy when Born To Die came out as Del Rey was tagged as a phoney.
The 27-year-old had started her career under her real name, Lizzy Grant, and with a somewhat different image. She was blonde, mainly.
Some thought that "Lana Del Rey" was a record company contrivance -but no more so than any other music act and much less so than other big acts.
Del Rey got the last laugh - or at least she would have if she weren't too languid for laughter.
Proving that Born To Die wasn't a freak success, her EP Paradise (2012) sold more than 300,000 copies in the US alone and was nominated for Best Pop Vocal Album at this year's Grammy Awards.
Now comes Ultraviolence and we are ultraready.
Here's what you ultra-have to know.
We've already told you the album is called Ultraviolence, but what exactly does it mean?
The Collins Dictionary defines it as "any extremely violent acts, esp. those shown on television or film".
Cool! But the really interesting thing about the word is its origins.
"Ultraviolence" was coined by Anthony Burgess in his book A Clockwork Orange, and later popularised in the film adaptation directed by Stanley Kubrick.
Del Rey has a great love of books and movies, and A Clockwork Orange is a touchstone of cool in both worlds.
Ultraviolence comes out in the US on June 17.
What could possibly be the significance of this date for Del Rey?
Well, it just so happens that June 17 is the birthday of French composer Charles Gounod, who wrote the opera Faust, about a scholar who makes a deal with the devil.
June 17 is also the day that OJ Simpson ran from the cops in his Bronco back in 1994.
Definitely a Hollywood Babylon moment that Del Rey would savour.