Its biggest hurdle is two words: niche appeal. Specifically, the film, which won the Camera d'Or in Cannes for Best Debut Feature and is a quiet drama about a Singapore family's relationship with a Filipino maid, has to overcome the perception that it is a talky arthouse movie.
There are no action sequences or overwrought emotional scenes that are a staple in Hollywood blockbusters and Channel 8 heartland dramas.
The film's poster seems to be a pre-emptive strike at such possible prejudice against what might be seen as an arthouse movie: Its cartoonish design screams low-brow comedy, rather than what it really is.
At a press conference here last Friday to launch the movie, the cast, too, met the challenge head-on.
When he first heard the pitch, veteran television actor Chen Tianwen, 50, recalls that director Anthony Chen had very specific ideas for the film, including the challenging use of hand-held cameras.
The star who made his name acting in numerous Channel 8 melodramas wondered: "Can this film sell? It's not a commercial flick and has a single camera following the characters almost like a documentary."
Still, he trusted in the director's vision and passion and signed on for the role of the patriarch.