We're having drinks at a pub, when my girlfriend confesses to an inappropriate dalliance.
"It's so politically incorrect," she whispers guiltily, as she slides her iPhone towards me. "But I'm addicted to this song."
On the phone's screen, designer- stubbled American singer Robin Thicke is making pretty blue eyes at me, belting out: "Good girl, I know you want it."
Nude models - save for flesh-coloured thongs - cavort around the fully clothed singer and his guest-stars, T.I. and Pharrell Williams.
I've heard of the song, of course. Blurred Lines has been making the airwaves and headlines as the pop mega-hit of the moment.
After last year's wholesome summer anthem, Call Me Maybe by Canadian singer Carly Rae Jepsen, this year's earworm is decidedly R-rated.
I ask my friend why she is so conflicted about liking a dance ditty.
"It's this whole 'no means yes' thing, which I'm uncomfortable with," replies my pal, a former women's magazine editor and one-time publicist to a women's rights group. "But it's just so catchy," she adds, doing a little shimmy.