SEOUL - A fresh wave of artists will burst onto the K-pop scene this year, as each record label is looking to add some spice of its own to the already-saturated industry.
All rookies are hoping to be the next EXO, but only a few will survive, much less rise to the top.
In the cut-throat world of K-pop, it is said that the fate of newcomers is determined within the first three weeks of their debut.
Here's a look at some of the new groups or solo artists in the K-pop pipeline.
Sonamoo, a seven-member team formed by TS Entertainment, kicked off the year with the release of dance track Deja Vu.
In contrast to their earlier teaser clip, which featured the mellow ballad Everlasting Love, the group showed off powerful moves and sporty black outfits with their debut song. Their name, which means "pine tree" in Korean, represents the team's motto of "consistently bringing music full of life".
Next up is six-member group G-Friend. Photos and a pre-debut greetings clip were posted on Source Entertainment's official Facebook page, featuring the girls waving and smiling while clad in white tees and tennis skirts.
Short for "girlfriend", the name signifies the group's aim to appeal to boys as sweet girlfriends and to girls as chummy pals. The members' average age is 17, possibly making them the youngest girl group on the K-pop scene. Their first EP, Season Of Glass, was released on Thursday.
DSP Media's team of girls, dubbed Baby Kara, have been making guest appearances at established group Kara's overseas performances, though specific debut plans have yet to be announced.
Cube Entertainment, 4minute's record label, will be launching CLC, a multinational project group.
One member, 19-year-old Sorn from Thailand, recently made a TV appearance on SBS show When Charles Meets Chulsu, revealing her daily training regimen of Korean lessons, and vocal and dance training.
CLC have been giving non-profit street performances and donating their gains to special causes.
After introducing the group Winner last year through reality survival programme Win: Who Is Next, YG Entertainment has produced another boy band through the show Mix & Match - iKON, comprising B.I, Jinhwan, Bobby, Yunhyeong, Junhoe, Donghyuk and Chanwoo.
iKON are opening for Big Bang on the internationally renowned group's Japan Dome Tour. Though plans for their debut early this year have been announced by producer Yang Hyun Suk, specifics have yet to be revealed.
With numerous hit songs under his belt, producer Brave Brothers has teamed up with fellow composer Digital Masta to create the new male duo 1Punch. Musically, they aim to bring back the K-pop music of the 90s, with a modern twist.
A teaser clip depicts a fast-paced race through dark city streets, culminating in a sky-high jump and a heavy, cement-cracking downward punch. Expected to debut on Thursday, the group consists of rapper One and the multilingual Punch.
JYP Entertainment announced - through a heartfelt letter titled "15 years of passion", posted on Twitter by producer Park Jin Young himself - the much-postponed debut of longtime trainee G. Soul.
For nine years, G. Soul has been learning "true R&B/soul music" in the United States with "only a minimum level of financial support" from the company.
But "he hustled and worked hard to develop his talent", said Park. "His unfortunate childhood, the loneliness… nothing stopped his passion for music." Having returned to South Korea with 20 self-written and produced songs, G. Soul was set to release his debut song, Coming Home.
SM Entertainment, home to Girls' Generation, Super Junior and SHINee, has not made any official announcement regarding debuts this year.