White hot sensation

Sexy dancers clad in bikini tops shaped like 3-D lollipops.

Larger-than-life acrobats on stilts.

Spectacular laser light shows.

A sea of nocturnal revellers dressed in white amid pulsating electronic dance music.

Welcome to the Sensation party in Seoul.

Held on Nov 30 at indoor exhibition centre Kintex in Ilsan, Seoul, the eighthour Heineken Presents Sensation Asia (Seoul) event attracted over 20,000 partygoers who ran the gamut from tourists to locals in their 20s to 40s.

The phenomenal global dance festival, which originated in Amsterdam in 2000, made its way to 16 countries last year, including Poland, Spain, America.

It made its debut in Asia last year, with Heineken as its presenting partner in South Korea, Thailand and Taiwan.

Mr Bas Meijer, director of Dutch entertainment enterprise ID&T which organises Sensation worldwide, said "Because of the enormous growth in popularity of electronic music world wide, we are able to expand our global outline in 2012, especially our step into Asia, which is a totally new territory for Sensation, and it is a very important one for our worldwide expansion."

Each year, the party boasts a strong line-up of DJs who start at 9pm and keep the clubbers going till 4am.

[[nid:69379]]

BIG NAMES

In Seoul, the big names behind the deck included resident Sensation DJ Mr White, veteran German duo Kaiserdisco and young rising Dutch DJ Dannic.

Said German duo Kaiserdisco: "The Sensation party is amazing... The crowd in Asia have such high energy and really know how to party. It is so inspiring being able to play for such a big audience here."

Mr Joost Geurts, global sponsorships manager at Heineken, said: "We're very excited to be teaming up with ID&T on Sensation as it has become the ultimate live event in the international dance scene."

PARTY EN BLANC

The women turned up in white tightfitting mini dresses while the men looked sleek in all-white suits.

The strict all-white dress code is undoubtedly the most iconic thing about the Sensation dance festival.

With the exception of accessories and shoes, you have to play by the white rules or get sent home.

The dress code came about when the founder of the party, Duncan Stutterheim, asked party-goers to dress in white as a tribute to his late brother.

FLASHING WRISTBAND

Each partygoer was given a Heineken wristband at the door, which lit up and flashed in tandem to the beat of the music at midnight.

The massive dance floor switched from a sea of white to shining green lights in an instant, making it a spectacular sight.

THEATRICS

What kept party animals entertained were the string of over-the-top performances on stage.

Just when you thought the sexy dance routines from the female dancers were impressive, the acrobatic routine featuring performers on stilts and hanging wires blows you away.

Get The New Paper for more stories.

[[nid:69379]]