White men can't rap

White men can't rap
Macklemore performs at The Theater at Madison Square Garden on November 13, 2013 in New York, New York.

SINGAPORE- Have you seen Bound 3 by James Franco and Seth Rogen?

It's hilarious.

It's a shot-for-shot parody of US rapper Kanye West's Bound 2 music video, in which he rides through the countryside on a motorcycle with his topless reality TV star fiancee Kim Kardashian straddling him.

In the parody, Franco plays West, and the schlubby Rogen sits in for Kardashian.

Rogen makes sexy eyes at the camera, nuzzles Franco, and throws his hands back behind his head in a paroxysm of ecstasy.

It's funny because they're both dudes.

It's also funny because they're both white.

Even after decades of rap, even after the genre has risen to the very pinnacle of pop culture, it's still unusual to see white guys rapping.

White folks managed to take over rock music very quickly - The Beatles and The Rolling Stones ended up completely overshadowing the black musicians they were borrowing from, guys like Muddy Waters and Chuck Berry.

Rap, interestingly, remains mostly black.

I'm not what you'd call a rap fan, but as a guy who's deeply immersed in media of all sorts, you would think that my knowledge of white rappers would extend beyond Eminem and Vanilla Ice.

Vanilla Ice is of course a joke, but to me Eminem looks just as dumb as Vanilla Ice ever did.

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BRANDINSIDER

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