She is a YouTube star with more than 424 million video views and almost two million "Likes" on her Facebook page.
But American singer Megan Nicole says she does not have to be online all the time. In fact, she recommends spending a day off the Internet to her many fans.
"Sometimes it's nice, actually," she says, about doing things such as camping outdoors without Wi-Fi. "I always like the fans to know what's going on with me. But I would even encourage my fans to sometimes do it, just unplug from the world for a day."
The 20-year-old was speaking in a telephone interview from San Francisco, ahead of her first concert in Singapore at Shine Auditorium in Shaw Tower in Beach Road tomorrow.
Best known for her video covers of top pop tunes by the likes of Bruno Mars, Taylor Swift and Selena Gomez, Nicole's slickly produced version of Mars' The Lazy Song alone has attracted close to 42 million views since it was uploaded in March last year.
Just four years ago, the Texas native was one of the many amateur singers around the world putting webcam videos of themselves singing popular tunes on YouTube.
Her first video, a cover of Kings Of Leon's Use Somebody, was a runaway success, and she soon followed it up with other tunes by Justin Bieber and Paramore.
In July 2011, she uploaded her first original song, a pop ditty titled B-e-a-utiful. It also became an online hit, clocking more than one million views in two days. It has since garnered more than 27 million views.
A self-professed "shy" child, Nicole has come a long way.