More than 300,000 revellers are expected at this year's Marina Bay Singapore Countdown (MBSC), where for the first time, an LED display will be projected onto the Ocean Financial Centre facade in a 40- second countdown to midnight, just before fireworks burst over Marina Bay.
The figure is a 15 per cent increase over last year's edition, which saw about 260,000 partygoers usher in the new year.
The bigger turnout expected this year is partly due to the recently opened Downtown station in the area, said event organisers from the Urban Redevelopment Authority (URA) and the Esplanade.
This will provide another travel option for commuters, in addition to the nearby Raffles Place and Bayfront stations.
In a media statement, URA chief executive officer Ng Lang said that the MBSC has established itself as a key venue for New Year celebrations.
"However, what makes the event successful is the support of the community, and we hope to see more people at the Bay this year," he added.
Earlier this year, event organisers also asked overseas Singaporeans, as well as the elderly and the youth from welfare organisations to pen their hopes and dreams for Singapore on "wishing spheres".
On New Year's Eve, 20,000 of these spheres will light up the bay's waters.
Partygoers at this year's event, in its ninth edition, can look forward to a slew of activities - from an outdoor bazaar to classical music performances to dance parties.
Those looking to soak in the festive atmosphere early can head to the outdoor bazaar along the Marina Bay waterfront promenade, which starts at 4pm.