AsiaOne and Lianhe Zaobao target young audience with Zoomin.TV

Leading digital content site AsiaOne and the digital platforms of Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings Ltd, collaborate with Zoomin.TV to get access to high quality video content that engages Generation Z. 

The collaboration between the largest publisher of Singapore and the world’s leading digital media company will include video content in two languages. Zoomin.TV’s Southeast Asia video content in English will be published on AsiaOne, whereas the digital platforms of Lianhe Zaobao will publish Zoomin.TV’s Chinese content.

On an average day, 59 per cent of Singaporeans over 15 read one of SPH’s news publications in print copies or one of their digital platforms, giving Zoomin.TV’s content a wide reach among the population.

“Zoomin.TV is very successful in reaching Generation Z; the generation that consumes information and communication almost exclusively on their digital and mobile devices,” says Eric Snelleman, Managing Director APAC for Zoomin.TV.

“We deliver content through the eyes of 3,500 video journalists around the globe across seven key verticals including First2Know, LocalHeroes and FuturePlanet. These video stories are inspired by our mission Dare, Care, Share and strongly appeal to the younger generation. 

“The partnership with the largest local publisher in Singapore is a big stamp of approval on our content. We are very pleased and see great potential,” said Snelleman.

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