Months of brainstorming and ideation paid off as AsiaOne picked up two awards at the 2017 Spark Awards on Friday night (Aug 18), held at the InterContinental Hotel Singapore.
The social news site was picked up the silver award for Best Website by a Media Owner and a bronze for Best Corporate Branding.
AsiaOne, which is a digital content site by Singapore Press Holdings (SPH), was up against other media companies and agencies from Singapore, as well as the region.
Organised by Marketing Interactive, this year's event marks the fourth edition of the regional awards programme.
AsiaOne unveiled its brand new look in May after going through a revamp. In a bold move, the website ditched its traditional red and blue colours for a fresh burst of yellow.
Previously a go-to news and lifestyle site for Singaporeans, it has now evolved into a platform for trending social news and popular content within Asia.
Snagging this new win at the Spark Awards is tantamount to the team's efforts in its drive to constantly improve the website and its content offerings.
There were 30 contestable categories placed into three groups: 'Strategy' that recognises the media owner's efforts to improve its media offerings, 'Solutions' that examines the efficacy of its spaces, tools or medium in providing its clients the results intended, and 'People' that recognises the outstanding individuals behind it.
Other portals and websites form SPH also clinched a number of accolades.
SPHMBO, SPH’s outdoor advertising arm, won a gold award for Best Media Solution - Experiential, and silver award for Best Media Solution - Out of Home for its "SK-II Dream Again - Digital Dream Wall" campaign.
SPH’s FastJobs app, a mobile platform for job seekers to search for temporary, contract, non-executive and part-time jobs, clinched a bronze in the Best App by a Media Owner category.
SPH also won a bronze in the Best Media Solution – Print category for its "Singapore Airlines to Stockholm" print ad, which appeared in The Straits Times.
Mr Warren Fernandez, editor-in-chief of SPH’s English/Malay/Tamil Media group and editor of The Straits Times, said: "We are delighted to be honoured with these awards, which are recognition of our relentless efforts to keep improving our products to serve our readers needs in a multimedia world. Our readers are the real winners ultimately."