Yes, you can make big bucks from blogging, but you will have to overcome some challenges.
"It takes a lot of effort to produce content. And we don't do it in our pyjamas," said Mr Lee Kin Mun aka mrbrown. He's been putting humour to keyboard and screen for 16 years.
But it's not enough to pay the bills, said the director of a production company.
"That's why I have a day job. Even my mother isn't sure what I do."
While many choose a conventional career, others have taken a less tried-and-tested path.
There are a handful who have turned online sharing into a full-time job. Cue names like Ms Wendy Cheng (her xiaxue blog boasts 40,000 daily views), food blogger Brad Lau (of ladyironchef fame with 30,000 daily views) and fashion blogger Tammy Tay (up to 12,000 daily views).
They're a rare Singapore breed, numbering less than 50, estimated Ms Althea Lim, co-founder of social media marketing start-up Gushcloud.
For these heavy-weight names, the money is easily "a five-figure sum in a month", Ms Lim estimated.
No surprise, said Mr Jeff Cheong, the Singapore head of digital agency Tribal DDB, adding: "For big jobs, it can be anything up to $20,000."
"But," said food blogger Leslie Tay of ieatishootipost, "lots of people are jostling for position and only a few will make it."
The big bucks come "only if you're the Steve Jobs, Bill Gates or Michael Dell of the blog world", Dr Tay added.
"And in real life, how many of them are there?"