Singapore Press Holdings (SPH) is calling for entries for this year's SPH iink awards which honour the best in local advertising.
Reflecting emerging trends in the advertising landscape, two more categories have been created for this year's SPH iink awards.
The first category is Content Marketing. Entries can include content or native advertising in various formats that have appeared on any of Singapore Press Holdings' media platforms.
The second is Mobile Marketing, which will assess digital ads that ran on any mobile apps and mobile sites on the SPH Digital Network.
On honouring the best made-in-Singapore works by Singaporeans and Singapore-based creatives, Ms Elsie Chua, Chief Marketing Officer of SPH Integrated Marketing, said: "The SPH iink Awards is quintessentially Singapore. Being a homegrown media organisation, SPH is proud to honour and foster creative talents and ideas that originate locally to produce innovative ads that resonate with Singaporean residents and citizens."
Advertisers, creative and media agencies are invited to submit their entries, published in any of Singapore Press Holdings' (SPH) media platforms from May 20 2016 to May 19 this year.
The 11 categories are: Print Single English; Print Campaign English; Print Single/Campaign Chinese; Print Classified/Recruitment/Notice; Print Creative Media Buy; Digital; Mobile Marketing; Content Marketing; Radio; Out-Of-Home; and Integrated Campaign.
In addition, the iink Media Agency of the Year and iink Creative Agency of the Year will be given to the highest scoring agencies across all categories, while the Grand Prix winner will be awarded to the entry that scores the highest.
Creative and media agencies, advertisers, and other advertising-related organisations can submit their entries on www.sphiinkawards.com.sg. The deadline for submission of entries is on May 19, 2017.