They might not be serving the nation anymore but members of the public are still keen on showing their support for Singapore's military veterans.
A new campaign to support military veterans from the Singapore Armed Forces Veterans' League (SAFVL) who are suffering from hearing loss was launched about three months ago on crowdfunding initiative platform GiveAsia.
These veterans are ex-regulars who are above 40 years old and have served in the Ministry of Defence (Mindef) or SAF for at least six consecutive years and are currently members of the SAFVL.
The initiative was started by nessa Asia, a subscription-based hearing aid provider in Singapore.
The health-tech company provided free hearing tests to 150 SAF veterans back in July 2016. They then found out that over 10 veterans suffer from hearing loss and would benefit from hearing aids, according to a note on the campaign page.
Their aim is to be able to test all 500 mebers of SAFVL and provide everyone with free hearing aids.
The goal is to reach $40,000 with a crowdfunding target of $20,000 through GiveAsia. Nessa said it will match every dollar for dollar to purchase hearing aids for the veterans. In addition, nessa also said it will provide three years of free support to the veterans.
Said retired lieutenant colonel Bob Cheah, 72, "(The hearing aid) gives me the assurance of knowing exactly what other people are saying and to hear correct information from people."
Olivier Carnohan, co-founder and CEO, nessa Asia, told Marketing Interactive: "At nessa Asia, we are committed to dispelling the stigma of wearing hearing aids, by providing users with accessibility to a suite of add-ons that are not usually available with conventional hearing aids.
"We aim to empower veterans and those suffering from hearing loss by providing them with small, stylish hearing aids, to support them in their day-to-day interactions with friends and family."
Once this project is completed, nessa's next goal is to reach out to more individuals that may suffer from hearing loss, such as construction workers, Marketing Interactive reported.
The campaign will reportedly run until the end of September. To show your support, visit their page here.