The National Volunteer and Philanthropy Centre (NVPC) is taking its efforts to get more people to give time and money to charity to a new level.
The non-profit organisation has created a new team which will engage the public directly as well as launch a revamped website with a forum on societal issues.
Mr Aun Koh, director of the expanded marketing, advocacy and development department at NVPC, told The Straits Times: "Our new push into advocacy reaches out to people who have not considered giving before as well as those who might have thought about it, but may not have known how to start.
"While Singaporeans are now giving more than ever before, more can always be done."
According to last year's Individual Giving Survey, which polled more than 1,500 people and was commissioned by the NVPC, one in three people here helped out for a good cause.
But while this was the first time the proportion has crossed the 30 per cent mark, many volunteered only occasionally and on an informal basis. This meant that it was not done through any organisation.
In its bid to engage the community, the NVPC will revamp its online publication, Salt, for a start.
It will evolve from a news magazine for the non-profit sector to a forum where members of the public can debate issues. NVPC will also be inviting student leaders, politicians and celebrities to become columnists.