One November evening in 1999, Lee Kuan Yew telephoned: He was troubled by a new information phenomenon which was threatening to overwhelm the traditional media industry.
In America, the markets were rapidly coming to the conclusion that there was no future in print newspapers, whose eyeballs were migrating to cyberspace.
How would this information revolution impact the Singapore media? He was anxious to find a response that would enable the mainstream media to keep its eyeballs. He wanted us at Singapore Press Holdings to think about the way forward.
For him, the media was one of three institutions in Singapore he told an aide he needed to control in order to govern effectively. The other two were the Treasury and the armed forces.
His relations with the media had been rocky at the start of his political career. While in opposition, not everyone in the press had sympathy for his political goals. The Malaysian Malay media, which could circulate in Singapore then, was hostile.
My first editor-in-chief, Leslie Hoffman, had a furious row with him over freedom of the press that blazed across the front pages of The Straits Times, and went all the way to the International Press Institute (IPI) annual assembly in 1959 in Berlin, where Mr Hoffman appealed for IPI support.
Once in office, Mr Lee set out to change the rules of the game:
They wanted command of the national narrative.
What did he want of the press in Singapore? He put it best in 1971 when he went to another IPI conference following another bitter confrontation with the Singapore media: "The mass media can help to present Singapore's problems simply and clearly and then explain how if they support certain programmes and policies, these problems can be solved.
"More important, we want the mass media to reinforce, not undermine, the cultural values and social attitudes being inculcated in our schools and universities...the freedom of the press must be subordinated to the integrity of Singapore, and the primacy of purpose of an elected government."
He wanted the press to help him if it thought his policies deserved support. The operative word was if. He did not want blind support. A sycophant, obsequious press would be worthless to him, he would tell us on more than one occasion. It would have no credibility.
In truth, most of his policies made sense. The list is long: Robust multinational corporation-led growth wiped out double-digit unemployment, widespread in the early years following independence.
Affordable public housing was easily available, made possible by large-scale land acquisition at below-market rates and use of the Central Provident Fund. An overhaul of the education system reduced once unacceptably high dropout rates in schools so everyone could realise his or her full potential.
Tough laws were introduced to ensure safety in the streets. Good housekeeping by never living beyond our means meant a debt-free state, crucial for a sound economy.
These and many more. That might well be, but the pitfalls for us were many, even though he and our editors shared broadly similar goals: We both wanted what was best for a young nation and we believed in a credible press at the same time.
For example, land acquisition unsettled many thousands of people who refused initially to resettle and had to be forcibly moved. How to report this massive exercise without reflecting the angst as well?
Or, in the case of education, we could not avoid reporting the very adverse reactions to streaming and bilingualism. But, in the process, we opened ourselves up to strong suspicions that we were undermining those initiatives.
Or spending policies. How much should people be taxed, for incomes, car ownership, employing maids, goods and services tax? And how much financial support to give to the poor and sandwiched class?
Moreover, not every policy was reasonable. For instance, The Straits Times could not embrace his controversial attempt to get more graduate women to marry and have children. We felt, like most of the people, that it was too divisive to further advantage graduate women by giving them generous perks.