She was in the spotlight as the first runner-up in The New Paper New Face 2013 modelling contest.
But Jade Rasif also found herself in unwanted online glare - all because of her surname.
After her fashion spread appeared in The New Paper on Sept 5, the 19-year-old psychology student at the National University of Singapore received criticism and nasty e-mails when netizens learnt that she is the daughter of rogue lawyer David Rasif, who is still at large after running off with $11.3 million of his clients' money in 2006.
In an exclusive interview, Jade talks about her relationship with her father and how her family has coped since his disappearance.
YOU HAD YOUR SURNAME LEGALLY CHANGED TO FONG, BUT USED 'RASIF' FOR THE NEW FACE COMPETITION. WHY?
I was born with the name Jade Rasif and I don't feel like I need to change it because of what my father did. My mother changed my name to protect me and my sisters, but I don't need to be protected.
Over the years, I have learnt to be brave and proud of who I am. My name is part of my identity.
ARE YOU TIRED OF PEOPLE ASKING YOU ABOUT YOUR FATHER?
Some people are genuinely concerned about my welfare and they ask me how I cope, but there are also people who are motivated by idle curiosity.
Just to put it on the record, my family and I have neither heard from my father nor have we received any money from him since he left us and disappeared.