Giant offering giant savings for SG50

Giant offering giant savings for SG50
Under Giant's Price Lock campaign, over 100 items, mainly groceries and household items, will be sold at prices locked at $1, $2, $3 and $5.

An Oral B toothbrush for just $1? How about $5 for 250g of Guylian chocolates?

These are some of the too-good-to-be-true deals to be offered to shoppers by Giant later this week.

Under Giant's Price Lock campaign, over 100 items, mainly groceries and household items, will be sold at prices locked at $1, $2, $3 and $5.

The campaign will span over two weeks, from this Friday to June 11, at all Giant hypermarkets, supermarkets and express outlets.

The Price Lock campaign will be launched as part of Giant's SG50 celebrations.

Ms Lim Wee Ling, marketing director of Giant, said the company organised this campaign to celebrate SG50 because it wants to help shoppers relive memories of the past.

"In the past, housewives would always go to wet markets for grocery shopping in the morning.

"And they would crowd around these street vendors who set up their stalls near or at the market, rummage through the items on display and scavenge for good deals.

"Our campaign has this similar concept. We will put all the items of the same price together in a huge bin instead of arranging them according to their brands or uses on the shelves, and all the shoppers can crowd around the bin, dig through all the items and grab what they want."

Ms Lim said a soft launch of the campaign was conducted last weekend at the Giant hypermarket branch in Tampines and the response was overwhelming.

"Items were snapped up so quickly and we had to replenish the stocks fast. We expect the response to be good but we didn't expect it to sell so well. We were very pleasantly surprised," Ms Lim said.

She assured shoppers that the various outlets are well-stocked and there will be a variety of items locked at low prices throughout the entire two weeks.

"Even if certain items run out, we will introduce other items at the same price to replace those out of stock," said Ms Lim.


A retiree who wanted to be known only as Mr Leng told The New Paper that he is excited by the good deals offered because he often shops at Giant.

"I go to the IMM branch, which is quite near my house, to buy fruits and rice weekly. This promotion can help me save a lot," Mr Leng, 78, said.

Madam Lim Soo Tiang, 65, a retiree, is another customer who visits the hypermarket at Tampines every Thursday to buy groceries and household necessities, "But this week I may go down on Friday instead, since the promotion starts then," said Madam Lim.

Another upcoming promotion, which will come after the Price Lock campaign, is the Hari Raya series of discounts for baked and baking products.

Shoppers can look forward to sampling red dates and buying cheaper ingredients to use for baking during the oncoming festive period.


This article was first published on May 26, 2015.
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