Great Eastern launches new fundraising hashtag

Great Eastern launches new fundraising hashtag

SINGAPORE - Insurance firm Great Eastern Life has utilised the internet to launch its latest fundraising movement. The hashtag #liveGreat will be used to raise funds for needy children in Singapore.

Great Eastern Life will donate $1 to MINDS Fernvale Gardens School for every photo uploaded with the hashtag on Twitter, Instagram and Facebook. Each photo should depict the uploader's favourite moments with family and friends.

Great Eastern has set a fundraising target of $20,000 for MINDS Fernvale Gardens School which is a school for students with special needs. The school aims to equip their students with skills of independence and help in their integration into society.

The #liveGreat movement will end December 31, or once the $20,000 target is reached.

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