Hard Rock Cafe's Cadillac of more than 23 years taken down, new look for joint in the works

Hard Rock Cafe's Cadillac of more than 23 years taken down, new look for joint in the works
The 1961 Cadillac Series 62 Deville that has been part of the facade at Hard Rock Cafe in Cuscaden Road has come down. Hard Rock Cafe is currently undergoing renovation works in a bid to attract a younger crowd.
PHOTO: The Straits Times

SINGAPORE - The 1961 Cadillac Series 62 Deville that has been part of Hard Rock Cafe's facade at Cuscaden Road has been taken down after more than 23 years.

It has been given to the winner of the Hard Rock Cafe 25th Anniversary Charity Draw, in which the public purchased lucky draw tickets at $25 each. Some $5,500 was raised for The Melrose Home, a Children's Aid Society.

The winner of the draw, who wanted to be known only as Mr Kumar B., is an avid classic car collector who works in the aviation industry.

The cafe is currently undergoing renovation works to attract a younger crowd.

"Hard Rock has been in Singapore for 26 years and we are still growing around the globe. It's time to adapt to suit the younger generation," said Ms Cristina Lopes, corporate regional sales and marketing manager for Hard Rock Cafe.

Asked how the new facade for the cafe here will look like or if the Cadillac will be replaced, she said that it will be a "surprise".

All of the vintage memorabilia at the cafe will also be removed, and the joint's stage and bar will be replaced.


This article was first published on May 16, 2016.
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