ION Orchard cements its position as S'pore's Best Shopping Centre at AsiaOne People's Choice Awards 2016

ION Orchard cements its position as S'pore's Best Shopping Centre at AsiaOne People's Choice Awards 2016

SINGAPORE - For the third year in a row, thousands of AsiaOne readers have voted ION Orchard as the Best Shopping Centre in Singapore.

The shopping centre at the heart of the tourist belt also topped the Luxury Shopping Centre category in the AsiaOne People's Choice Awards, making it a clean sweep for ION Orchard.

Despite the challenging retail climate, ION Orchard remains unfazed. Mr Chris Chong, chief executive officer of Orchard Turn Developments, which manages ION Orchard, explained that experiential shopping remains the key in ION Orchard's success.

"We want to ensure that shopping stays relevant, especially where the brick and mortar is concerned, vis-a-vis what we see today in e-commerce," he said.

"We are constantly trying to bring the best experience in our retail concepts and the campaigns that we do."

This year's accolade brings ION Orchard's tally to five wins since the start of the People's Choice Awards in 2008. Its last wins were in 2015, 2014, 2010, and 2009.

Despite these achievements, ION Orchard does not intend to rest on its laurels.

Besides opening a new link to Orchard Road and Scotts Road in 2015, the 7-year-old shopping centre added brands like Tiffany & Co., Van Cleef & Arpels, and Moncler to its retail fashion and luxury portfolio the same year.

"Following the successful refresh that we did last year, we recently unveiled the new facade of ION Orchard.

"Our plan is to refresh constantly and look at new concepts both in Singapore and overseas markets. With that, we would also wish to delight our shoppers further by rewarding our loyalty members," revealed Mr Chong.

"We are confident in our vision to bring the best and our shopping experiences to all our shoppers."

This year's awards saw over 200,000 votes cast across 30 categories.

Over 200 guests attended the awards ceremony held at the Singapore Press Holdings auditorium.

grongloh@sph.com.sg

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