Haze and triple-digit PSI.
Long, unruly queues all over Singapore for something that sold out quickly.
Police were called.
It was like June 2013 all over again.
Except the haze isn't as bad this year. Touch wood that the Indonesian farmers haven't burned yet.
Last year, the queues were for the McDonald's Hello Kitty Fairy Tales toy.
Oh, Ugly Duckling Hello Kitty, you're so the opposite of ugly. You're worth sucking unhealthy air for.
After years of causing catty chaos with their Hello Kitty promotions, McDonald's finally got into the 21st century and let people pre-order the Bubbly World toys online this June.
And thus, the Kitty queues were quelled.
Last week, the overnight queues were not for Hello Kitty but for buses going to Johor where the documentary, To Singapore, With Love, was screened on Friday as part of the Freedom Film Festival.
I'm kidding. The queues were for the iPhone 6.
At least Singaporeans got their priorities right.
The Media Development Authority (MDA) has classified the film "To Singapore, With Love" as Not Allowed for All Ratings (NAR).
Films classified as NAR are not allowed for public exhibition or distribution.
If you want to watch To Singapore, With Love in the country mentioned in the title, all you have to do is matriculate.
But be careful not to matriculate every day or you may go blind.
On Friday, MDA said it "recognises that lecturers and students of media or related courses at tertiary institutions may require access to a wider variety of films, including films that are classified R21 or NAR.
"Some leeway is provided to these institutions to screen films for educational purposes, on condition that these films have either been previously classified by the MDA, or prior approval has been sought from the MDA before the films are acquired."
So it's now "educational".
Talk about box-office poison.