SINGAPORE - Irfan Fandi has big shoes to fill. As the son of local football hero Fandi Admad, he is touted as one of Singapore's most promising football talents.
The 19-year-old is also the new face of Singapore's anti-drug campaign, the Central Narcotics Bureau (CNB) announced on Tuesday (Jan 3).
Irfan Fandi, who was named by the Guardian as one of the 40 best young talents in world football in 2014, will feature on the campaign's Facebook and Instagram accounts (CNB.DrugfreeSG).
In a video uploaded on the social media accounts, the Home United player explains why he chooses to remain drug-free.
The campaign is targeted at youths, who are urged to share their reasons to stay drug-free on social media with the hashtag "#IAmDrugFreeBecause…".
CNB has been taking a softer approach to target youths.
Besides getting celebrities like Taufik Batisah to sing songs like 'High On Love' (and not get high on other things, geddit?), CNB has also conducted roadshows giving away a dessert it calls "Tio Smoke's Dragon's Breath cups".
We're definitely not smoking you on this one.