Jurong Point Shopping Centre will be giving away $1 million in vouchers to 50,000 households near the mall, with no strings attached.
This initiative is part of a series of events organised by the mall, which include a design competition last month and an upcoming cooking competition in July, to celebrate its 20th anniversary.
It is in line with the mall's 20th anniversary theme - "Gifting and Giving Galore".
Mr William Seet, 63, chief executive of Jurong Point, said: "We want to share our joy with the residents. We wouldn't have come this far without their support over the past 20 years."
Some 50,000 households near the mall will each receive two $5 and one $10 vouchers - $20 worth of vouchers in total.
The vouchers are currently being packed in gift envelopes. They will be mailed to residents living in households within roughly a 2km radius around Jurong Point.
Residents can expect to receive these gift vouchers, which will be delivered by Singapore Post, as early as end of this month.
The vouchers are valid for use at any of the 450 outlets in Jurong Point, which include NTUC Fairprice, Kopitiam and Courts, until Oct 31 this year.
Madam Chan Choong Huat, who lives at Jurong West Street 65, said: "I am pleasantly surprised by this gesture. It is really good because I often shop at the Fairprice there."
The 57-year-old housewife, whose flat is only a 10-minute walk away from the mall, intends to spend the vouchers on groceries in Fairprice and on food from the food courts and Breadtalk.
Ms Cheryl Heng Xue Qi, 19, is another resident who will benefit from the vouchers.
The ex-student of Hwa Chong Junior College said: "I usually go to to Jurong Point to buy stationery at Popular, or eat at Swensen's."
But she felt the initiative would be even more meaningful if the vouchers targeted needy families.
"The vouchers can buy them a lot of groceries and necessities, which can last them for a long time," she said.
Mr Samuel Tan, the course manager for Retail Management at Temasek Polytechnic, said: "This is probably the first time a mall is giving away freebies on such a big scale. Such a gesture will probably help the mall draw loyal and new customers."
Another company, Tang Holdings, will also be celebrating its 20th anniversary by donating $1m to charity.
This article was first published on April 22, 2015.
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