Back from the '90s, Justice Bao wants you to buy travel insurance

Back from the '90s, Justice Bao wants you to buy travel insurance

Have you bought travel insurance yet?

You might get into trouble with Justice Bao if you don't.

Yes, Justice Bao is back! Well, sort of.

Kids these days might wonder: "Justice who?"

But those who were watching television in the '90s would probably remember Justice Bao, or Bao Qing Tian, who was a symbol of justice and honesty in ancient China.

[embed]https://studio.brightcove.com/products/videocloud/media/videos/5326533270001[/embed]

A once popular series centred around the historical figure showed his stern hand in ridding the imperial court of corruption.

Now, the Singapore Tourism Board is bringing Justice Bao back, by pairing old footage from the television series with a new Singlish voiceover to dish out important travel tips.

In the video, voiceovers turn court officials and prisoners into ill-informed travellers who are slipshod in preparing for their trips.

Of course, Justice Bao reacted the only way he knew how - by flinging sentences at all and sundry and yelling out loud: "You think? I thought? Who confirm?"

The video has since been viewed over 100,000 times and netizens have given their stamp of approval. It's definitely a refreshing change from traditional advertisements. 

debwong@sph.com.sg

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