SINGAPORE - Content is king.
Well, that's the saying anyway.
The real statement should be, content is king, but kingmakers are actually regular consumers.
The most popular types of content these days - going by the most popular TV shows, blogs and Instagram accounts - centres around good-looking people sharing their lives for public viewing.
So-and-so is wearing this (yes, I am referencing the Outfit Of The Day or OOTD on Instagram - which, by the way, is the fastest growing social media application ), so-and-so is gasp...
Eating pasta! So-and-so is having an argument with her manicurist! So-and-so has dressed her baby in that particular jumper!
Proof of the banal ruling the popularity stakes? One word: Kardashians.
Since the reality series Keeping Up with the Kardashians began airing in October 2007, the lives of the Kardashian/Jenner family have been pretty much open for public viewing.