SINGAPORE - As part of their company's corporate social responsibility efforts, Konica Minolta employees participated in the National Environment Agency's (NEA) on-going Seashore Life Programme and helped clean up East Coast beach on Dec 14.
The activity encouraged greater environmental ownership among the employees to sustain a clean and green Singapore, said Konica Minolta in a statement on Monday.
"In January 2009, Konica Minolta introduced Eco Vision 2050 as its long-term environmental vision with the objective to reduce carbon dioxide emission, promote recycling and preserve biodiversity by 2050. While we take steps in our design and manufacturing process to realise this vision, we are also actively working together with environmental authorities, for instance in the beach clean-up activity, to do every bit we can to protect the environment," said Regional Marketing Manager Celine Chelsea Long.
The NEA's Seashore Life Programme aims to educate volunteers about seashore life and the natural ecosystem as they clean up a beach and contribute to the community at the same time.