SINGAPORE - Lianhe Wanbao, the Chinese evening daily published by Singapore Press Holdings (SPH), will be relaunched with a new look starting July 31, 2014.
The newspaper will be refreshed with a new layout and content, focusing on three "Cs" - Care, Connect and Communicate to better engage its readers.
Ms Lee Huay Leng, Editor of Lianhe Wanbao, said: "The objective of the relaunch is done with the readers at heart. We want to connect with our readers and communicate with them more effectively. We need to view things from their perspective and be closer to them."
Lianhe Wanbao has always been well-received by its readers, with close to 400,000 readers daily.
The new Lianhe Wanbao, in addition to its focus on the latest news every day, will include a column called In the Spotlight and another column called Life in Progress, which is written by the editor herself. These two new columns will appear on alternate Mondays. There will be a feature on small and medium enterprises called Refuel Towkay! every Tuesday, in addition to the Smart Shoppers column for readers who are looking for good bargains.
The column called "Writers' Corner" will be expanded to a full page on Sundays, Mondays and Tuesdays. Readers can look forward to reading commentaries written by well-known personalities such as Thomas Chua, President of the Singapore Chinese Chamber of Commerce and Industry; Dr Simon Shen, Co-Director of International Affairs Research Centre in the Hong Kong Institute of Asia-Pacific Studies, Chinese University of Hong Kong; Ng Ching Huei, Researcher on Singapore History; Dora Hoan, Group CEO and Managing Director of Best World International Ltd; Dr Ho Kok Yuen, Clinical Director, Pain Management Service, Raffles Hospital and Han Yong Hong, China News Editor of Lianhe Zaobao.
Lianhe Wanbao reporters will also be sharing a daily column about their work experiences and their observations on current affairs.
Ms Lee added: "It is important for the newspaper to cultivate the right values. I hope that Lianhe Wanbao will generate a positive energy for the society and bring hopes to the common readers, as well as help the less fortunate to improve their knowledge and strengthen their position in the society."
Apart from its enriched content, Lianhe Wanbao will adopt a clean layout and a new masthead which strikes a balance between modernity and tradition.
In conjunction with the re-launch, Lianhe Wanbao will kick off a series of readers' promotions. Readers can cut out discount coupons to purchase promotional items at Prime Supermarkets, BreadTalk and Mr Bean starting with the re-launched issue on July 31. The first 2,000 readers who cut out 7 newspaper mastheads on the cover of the new Lianhe Wanbao between July 31 and Aug 23 can exchange for a box of limited edition Lianhe Wanbao mini mooncakes (2 pieces in each box) at selected buzz kiosks on Aug 23, 2014. The 7 mastheads must include the one particular issue published on Aug 23, 2014 to qualify for the exchange.