Low-income families of Cheng San Seletar division can look forward to 10,000kg of rice if the Hanwell Longest Rally achieves a record breaking feat of having the most number of unique hits in a badminton rally next month.
Hanwell Holdings Limited, new title sponsor of the Longest Rally, hopes to see 400 participants on August 24 at Changi City Point.
As part of its contribution to society, the provider of consumer essentials has pledged 10,000kg of its best-selling Royal Umbrella Rice to the needy families in Cheng San-Seletar.
Executive Director of Hanwell Holdings Limited, Dr Coco Tang, said: "The Longest Rally is well aligned with our brand initiatives to bring these essentials, such as our leading brand Royal Umbrella Rice, to the community in a fun and healthy manner."
Over 200 people from Hanwell Holdings Limited and local badminton clubs have already signed up for a shot at breaking the current Singapore record of 93 hits, or more ambitiously, the world record of 113 unique hits.
Current and former national shuttlers including Olympic quarter finalist and crowd favourite Ronald Susilo will also rally with the hundreds of participants in the event.
The Longest Rally will also see the participation of Member of Parliament Ang Hin Kee attempting to score a hit too.
Other activities to entertain the crowd over the August 23-24 weekend before the event include shuttle juggling and "Quick Reactions", an unusual single versus triple match.
To take part in Longest Rally, register on www.hanwell- longestrally.com.sg from August 1.